CONSIDERED THE FINEST COTTON IN THE WORLD, SUPIMA IS AN ULTRA-LONG-STAPLE COTTON NATIVE TO PIMA, A MAJOR COTTON-GROWING REGION IN THE SOUTHWESTERN UNITED STATES. EXTREMELY RARE AND OF HIGH QUALITY, IT REPRESENTS LESS THAN 1% OF GLOBAL COTTON PRODUCTION.

AND TO MAKE THIS PREMIUM MATERIAL EVEN SMOOTHER, WE USE COMPACT SPINNING, A SPECIAL METHOD FOR REMOVING LINT. THIS METHOD IS MORE TIME-CONSUMING THAN CONVENTIONAL SPINNING, BUT THE RESULT IS EXCEPTIONAL.

BY USING THIS PREMIUM FIBER, OUR CLOTHES FEEL INCREDIBLY SOFT AGAINST YOUR SKIN. SUPERIOR COTTON QUALITY MEANS CLOTHES THAT LAST: SUPIMA IS TWICE AS STRONG AS REGULAR COTTON. THE INCREASED STRENGTH OF THIS FIBER ALLOWS OUR CLOTHES TO RETAIN THEIR SHAPE.

SUPIMA'S FINER FIBERS ABSORB DYE WITH DEEP, LONG-LASTING PENETRATION. THE RESULT IS A PRODUCT THAT RETAINS COLOR BETTER THAN ORDINARY COTTON.

SUPIMA PRODUCTS RETAIN THEIR SHINE AND SOFTNESS WASH AFTER WASH, GIVING YOU MANY YEARS OF USE. YOU CAN COUNT ON OUR SUPIMA COTTON CLOTHING TO LAST A LONG TIME, PROVIDING YOU WITH A DURABLE AND RELIABLE EXPERIENCE.